What is coaching?

Coaching is a process that provides objectivity and feedback critical for growth. It can prevent small deficits from growing into bigger problems that drain individuals of time and energy. Edge Coaching focuses on three aspects:

  • Increasing awareness
  • Providing tools for change
  • Adding accountability

Clients come seeking professional services that assist with tackling life’s professional and personal challenges. We work with individuals and companies interested in learning coaching concepts that lead to self-improvement.

Why Edge Coaching?

Educated & Experienced

Coaching currently has limited regulations which makes it important to wisely choose a coach.  At Edge Coaching, we stand out from the crowd in 3 very important ways:

1) Master’s Degree: All EDGE Coaches™ have a master’s degree, requiring both undergraduate and graduate level education from accredited colleges and universities.

2) Coaching Certification: In addition to having a master’s degree, EDGE Coaches™ have verified coaching certification and are trained in the field of coaching.

3) Professional Experience: EDGE Coaches™ have years of experience in human behavior making them qualified and competent change agents.

We are committed to having the highest quality of coaches. 

If you don’t know where you’re going,
you’ll end up someplace else.

~ Yogi Berra

Coaching Services

Executive Coaching



Do you want to become your personal best? Do you have the tools you need to thrive?

Executive coaching is about personal and professional development. It focuses on how to be conscious and intentional with your life. This results in clients seeing and creating positive outcomes.

Edge Coaching has a six month executive coaching package. Goals are discussed and timelines to achieve these goals are set at the beginning of the coaching process. Each package is customized specific to the client’s wants and needs.

A free consultation is offered to discuss the executive coaching process.


  • Work directly with Michelle Ellwanger
  • Provides outside objectivity
  • Teaches new coaching tools
  • Improves performance

Professional Development


Looking for new and cutting edge content to help your team be even better? We do all the leg work for you to bring your organization relevant topics like our newest content on Conversational intelligence (C-IQ) and how words create worlds.

Our team coaching and professional development is about energizing and educating your team to perform at their potential. It’s the foundation behind Stephen Covey’s sharpening the saw principle.

Let Edge Coaching share our knowledge and watch your team grow. Contact us to find out how investing in professional development can energize your staff in a fun and cost effective way!

Current Topics

  • Conversational Intelligence (C-IQ)
  • 7 Lifehacks for Personal Performance
  • Mindfulness in the Workplace
  • The Art of Personal Strategy

Motivational Speaking



Michelle Ellwanger has presented to a variety of groups ranging in size from 25-300+ attendees.

Audiences enjoy the original inspiring content that always includes teaching hands-on tools. Long after the presentation ends, participants are able to use the techniques learned.

Contact our office 3-4 months in advance to book Michelle for your next event.

Presentation Titles

  • How to Use a Life Puzzle
  • Creating a Personal Strategy
  • 3 Lifehacks for Personal Performance
  • Overcoming Your Inner Critic

Organizational Coaching



Are you and your company dealing with a challenge and feel stuck?

Organizational coaching provides the objective expertise to uncover new solutions to unhealthy patterns that are draining valuable time and money.

We deconstruct the issue to provide new insight to the situation. Ideal for senior management and human resource departments looking for outside professional input.

Areas of Focus

  • Organizational Coaching
  • Leadership Coaching
  • 360 Feedback Surveys
  • Facilitation Services

Click below to view pricing information for coaching services offered at Edge Coaching.
Coaching Pricing

Coaching Questions (FAQ)

What should I look for in a coach?

Do your due diligence and take the time to research your coach. Read their biography, spend time on their website and look for reviews. Additionally, find out about their coaching certification and experience to help assure you are making an informed decision. But ultimately, find a coach that resonates with you since the two of you will be spending time together.

What are the benefits of coaching?

Coaching has the ability to motivate a person to see where valuable changes can be made in their life. A coach is the change agent that assists clients in seeing things that have previously been hidden. This difference results in greater success.

Here’s a list of potential benefits we see in our clients at Edge Coaching:

~ Increased motivation
~ Proactive thinking
~ Goal setting and achieving
~ Renewed purpose
~ Direction in life
~ Positive behavior changes
~ Clarity of objectives
~ Personal and professional growth

What makes a person a candidate for executive coaching?

We see two different types of executive coaching clients- individuals who work for themselves and individuals who work within an organization. They typically are in supervision and leadership positions. 

At Edge Coaching, we have worked with a range of executive clients from young emerging leaders to senior staff. These individuals either self-select or are referred by their company to begin the six month executive coaching process.

Our executive coaching clients consistently report how valuable the process is for their growth as a leader.

Who uses personal coaching?

For personal coaching, we see a wide variety of clients. Examples include college students and recent graduates looking for direction, working professionals who are dealing with issues at home or at their job, men and women seeking healthier relationships, and individuals preparing for a career change or retirement. Anything standing in the way of a person’s happiness and success are topics for coaching!

Do you work with clients outside of North Carolina?

Absolutely. Phone sessions are available for clients living in the United States and Canada. Additionally, Michelle Ellwanger travels to facilitate corporate retreats, give speaking presentations and provide coaching certification workshops.

Do you offer single coaching sessions?

We do not offer single coaching sessions. Coaching is about developing a relationship and taking the time needed to be successful with achieving your goals.  A single session is not fair to either the client or the coach.  This is why we ask our clients to commit to the coaching process.  We do offer initial phone consultations to assure a good match before beginning services.

Do you provide employee coaching?

We do work for companies needing employee coaching. For employee coaching to be successful, we ask three questions suggested by executive coach Marshall Goldsmith:

1) Is the change the company is looking for behavioral? If the change needed is ethical or intellectual, coaching will not work.

2) Is the employee willing to change? If the employee does not see a reason to change and does not care, change is less likely to occur and coaching results will be compromised.

3) Is the company willing to give the employee a fair chance? If coaching is only being used as a formality and the company already plans on terminating the employee, then coaching is not being used for its intended purpose.

If yes is the answer to all three above questions, employee coaching can be highly successful. Feel free to give us a call to discuss your needs.

Explain the difference between coaching and counseling?

Coaching is about setting and achieving goals in the present moment.  It is what functional driven individuals use to be more successful.

Counseling is about healing the past.  It typically uses a diagnosis and treats a mental health concern like depression or anxiety.

If a coach determines a client has counseling needs, they will discuss this with the client and then refer for appropriate counseling based services.

Can I use content from your website?

Content may be used if Edge Coaching is credited and linked to. Be an awesome person and help us reach others if you like our content. Thanks!

Professional Excellence

We believe in professional excellence and hold ourselves accountable to the highest standards. Below you will find organizations we support and belong to.